Technical

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This is the eighth post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Now that you've got a handle on SEO to drive traffic to your site and reviewed and documented a content strategy based around your buyer personas and business goals it's time to monitor and review how your users are interacting with your content and website. You can't sit down with every user and ask them what they personally like and dislike about your site. However, using analytics tools that monitor traffic, behavior,…

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This is the fifth post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Often people will overlook the technical factors that impact SEO, and in when you're conducting an audit in 2018, you need to take them into account so the rest of your hard work isn't impacted negatively. It's not uncommon to see a site or organization that's spent lots of time and money in developing a strong SEO strategy only to have their strategy fail to perform due to abysmal site performance, keyword…

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