Digital Strategy

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This is the eighth post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Now that you've got a handle on SEO to drive traffic to your site and reviewed and documented a content strategy based around your buyer personas and business goals it's time to monitor and review how your users are interacting with your content and website. You can't sit down with every user and ask them what they personally like and dislike about your site. However, using analytics tools that monitor traffic, behavior,…

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This is the seventh post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. You can tick all the boxes and nail everything else about SEO, but to see continued success with SERP performance, traffic, conversions, and growth, you need to have a winning content strategy. This section of the guide is to help you understand if your current content strategy is working, its strengths and weaknesses, and what you need to improved to get more out of your content. Content analysis and evaluation should be…

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This is the sixth post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Now we get to start looking at the specific content on your pages. The concepts and principles behind auditing your content are relatively simple and straightforward but can end up being the most time-consuming. If there's anything you should focus your energy and time on, it is this portion of the audit. We've mentioned it a few times before, and you've probably heard it multiple times while researching SEO, but Google's algorithm…

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This is the fifth post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Often people will overlook the technical factors that impact SEO, and in when you're conducting an audit in 2018, you need to take them into account so the rest of your hard work isn't impacted negatively. It's not uncommon to see a site or organization that's spent lots of time and money in developing a strong SEO strategy only to have their strategy fail to perform due to abysmal site performance, keyword…

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This is the fourth post in our How to Conduct an SEO Audit in 2017 series. If you're just joining us, we recommend starting at the introductory post. As a business, you likely know who your primary competitors are, big and small, both locally and globally. Hopefully, you've established a unique value proposition to set yourself apart from those businesses. What's important for you to do now is understand where you stand against them with regards to your web presence. They key goals here are to understand where they have authority with search engines, to contrast and validate your keywords…

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This is the third post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Before diving into your audit you need to take a look and evaluate your current keywords. This is necessary whether or not you had a keyword strategy before. If you had an SEO strategy and were intentionally targeting keywords, you need to determine if you were targeting the right ones. If you didn't, then you need to learn what keywords your site is presenting to search engines and their crawlers. You also…

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This is the second post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Business First: Define Strategic Objectives For Your SEO Campaigns That Support Business Goals Before we can dive into actually conducting an SEO audit we need to either determine or define what your long-term business goals are and use these to structure specific and measurable goals for your SEO campaign(s). While we're going through the steps to a successful SEO audit always keep in mind that SEO is a means to an…

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