Content Marketing

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This is the seventh post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. You can tick all the boxes and nail everything else about SEO, but to see continued success with SERP performance, traffic, conversions, and growth, you need to have a winning content strategy. This section of the guide is to help you understand if your current content strategy is working, its strengths and weaknesses, and what you need to improved to get more out of your content. Content analysis and evaluation should be…

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This is the third post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Before diving into your audit you need to take a look and evaluate your current keywords. This is necessary whether or not you had a keyword strategy before. If you had an SEO strategy and were intentionally targeting keywords, you need to determine if you were targeting the right ones. If you didn't, then you need to learn what keywords your site is presenting to search engines and their crawlers. You also…

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Conducting an SEO audit is the absolute best way to figure out the strengths, weaknesses, and opportunities in your SEO campaign. It is usually the first activity we undertake as part of onboarding a new client who has an existing business and web property. We’re often asked what goes into an audit and why, so in this article, I’m going to walk you through how you can conduct a complete SEO audit in 2018. There are many resources out there that cover conducting an SEO audit, but unfortunately many lack the insight and education into why certain things…

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Did you know that over 88% of people research restaurants online and make a decision hours before eating out? This means you as a restaurant owner need a functional, conversion-focused website that's going to provide visitors with a great experience, and convince people to walk through your front door. Your site is an extension of your restaurant. It directs customers to you, lets them learn about you and your business, and allows you to control and tailor your content to your area, ideal customers, and to search engines - something that isn't possible on third-party sites like Facebook or Yelp.…

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