Competitor Analysis

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This is the fourth post in our How to Conduct an SEO Audit in 2017 series. If you're just joining us, we recommend starting at the introductory post. As a business, you likely know who your primary competitors are, big and small, both locally and globally. Hopefully, you've established a unique value proposition to set yourself apart from those businesses. What's important for you to do now is understand where you stand against them with regards to your web presence. They key goals here are to understand where they have authority with search engines, to contrast and validate your keywords…

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