Business Strategy

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This is the fourth post in our How to Conduct an SEO Audit in 2017 series. If you're just joining us, we recommend starting at the introductory post. As a business, you likely know who your primary competitors are, big and small, both locally and globally. Hopefully, you've established a unique value proposition to set yourself apart from those businesses. What's important for you to do now is understand where you stand against them with regards to your web presence. They key goals here are to understand where they have authority with search engines, to contrast and validate your keywords…

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This is the second post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Business First: Define Strategic Objectives For Your SEO Campaigns That Support Business Goals Before we can dive into actually conducting an SEO audit we need to either determine or define what your long-term business goals are and use these to structure specific and measurable goals for your SEO campaign(s). While we're going through the steps to a successful SEO audit always keep in mind that SEO is a means to an…

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Conducting an SEO audit is the absolute best way to figure out the strengths, weaknesses, and opportunities in your SEO campaign. It is usually the first activity we undertake as part of onboarding a new client who has an existing business and web property. We’re often asked what goes into an audit and why, so in this article, I’m going to walk you through how you can conduct a complete SEO audit in 2018. There are many resources out there that cover conducting an SEO audit, but unfortunately many lack the insight and education into why certain things…

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Did you know that over 88% of people research restaurants online and make a decision hours before eating out? This means you as a restaurant owner need a functional, conversion-focused website that's going to provide visitors with a great experience, and convince people to walk through your front door. Your site is an extension of your restaurant. It directs customers to you, lets them learn about you and your business, and allows you to control and tailor your content to your area, ideal customers, and to search engines - something that isn't possible on third-party sites like Facebook or Yelp.…

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