Analytics

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This is the eighth post in our How to Conduct an SEO Audit in 2018 series. If you're just joining us, we recommend starting at the introductory post. Now that you've got a handle on SEO to drive traffic to your site and reviewed and documented a content strategy based around your buyer personas and business goals it's time to monitor and review how your users are interacting with your content and website. You can't sit down with every user and ask them what they personally like and dislike about your site. However, using analytics tools that monitor traffic, behavior,…

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