Conducting an SEO audit is the absolute best way to figure out the strengths, weaknesses, and opportunities in your SEO campaign. It is usually the first activity we undertake as part of onboarding a new client who has an existing business and web property. We’re often asked what goes into an audit and why, so in this article, I’m going to walk you through how you can conduct a complete SEO audit in 2018. There are many resources out there that cover conducting an SEO audit, but unfortunately many lack the insight and education into why certain things…

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Did you know that over 88% of people research restaurants online and make a decision hours before eating out? This means you as a restaurant owner need a functional, conversion-focused website that's going to provide visitors with a great experience, and convince people to walk through your front door. Your site is an extension of your restaurant. It directs customers to you, lets them learn about you and your business, and allows you to control and tailor your content to your area, ideal customers, and to search engines - something that isn't possible on third-party sites like Facebook or Yelp.…

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Recently, the subject of backups came up and I thought it would be beneficial to explain our methods for ensuring the integrity of the data on the servers we manage. I'll do my best to keep this as non-technical as possible since I know many people don't even want to think about the words "server administration" Background First, a couple points of information to give context to what we're going to discuss today. While we use a number of online tools and services, we provide our hosting through Amazon Web Services (AWS). Specifically, we use their Elastic Cloud Compute (EC2)…

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Studio7 is excited to reveal and announce our new brand identity! While we loved the look and feel our previous identity provided us, it was lacking in a few key areas. In response to this, we took the time to dive deep into what makes us unique and sets us apart in the market and build an identity that supports who we are. Problems With The Old Brand Our previous brand had two major shortcomings that needed to be addressed. There were other small gripes and complaints about the brand, but those could have been dealt with or ignored. On…

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